advertising


advertising
I
(Roget's IV) n.
1. [Calling goods to public attention]
Syn. promotion, promoting, publicity, publicizing, circularization, billing, posting, placarding, announcing, displaying, broadcasting, advocacy, Madison Avenue, ballyhooing*, plugging*, pushing*, buildup*, drumbeating*, puffery*, hype*, hucksterism*; see also publicity 3 .
2. [Anything intended to advertise]
Syn. announcement, window display, exhibit; see advertisement 1 , 2 .
II
(Roget's 3 Superthesaurus) n.
promotion, publicity, pitching, ballyhoo, selling, heralding, puffery, touting, drumming up, hyping, pushing, proclaiming. ''The science of arresting the human intelligence long enough to get money from it.''—Stephen Leacock. ''The art of making whole lies out of half truths.''—Edgar Shoaff.
WORD FIND
accounts, handles advertising: account executive
ad company: agency
addresses of potential customers: mailing list
ad run in selected locale: spot ad
aggressive style of selling: hard sell
ambitious presentation: dog and pony show
award for radio and TV advertising excellence: Clio
catchy phrase or lyric: hook, jingle, slogan
consumer group serving as guinea pigs: test market
editorial-like newspaper ad: advertorial
dishonest touting of high-priced item after advertising low-priced item: bait and switch
expansion of ad campaign beyond test market: rollout
free item, inducement to buy: premium
good word in: plug
graphic design, art head: art director
hand-distributed ad: handbill
hidden ‘‘buy’’ messages in advertising: subliminal advertising
hinged ad boards worn over shoulders: sandwich board
hyperbole: hype, puffery, ballyhoo
illustrated ad in paper or magazine: display ad
mail advertising: direct mail
multimedia sales effort: campaign
New York cluster of large ad agencies: Madison Avenue
plant in audiences to help sell: shill
pre-ad that arouses interest in upcoming product: teaser
posting ads on public structures without permission: sniping
presentation: pitch
print publicity: ink
promotional material given to media: press kit
public relations: PR
recommendation, affirmation of product’s quality by consumer: testimonial
royalty paid to performer each time ad runs: residual
telephone advertising: telemarketing
trademark design: logo
writer of ads: copywriter
III
(Roget's Thesaurus II) noun The act or profession of promoting something, as a product: promotion, publicity. See KNOWLEDGE.

English dictionary for students. 2013.

Look at other dictionaries:

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